第四十二章 确定品牌(1 / 2)

体育课是最后一节课,下课就可以直接回家,陈枫回到家中,父母已经做好饭,就等陈枫回来一起吃。</p>

“小枫,我今天打电话到李宁总部去问了一下,在雅市这种五线城市开一家李宁专卖,差不多需要15万左右!”刘群吃了一口饭,又接着说道:“我觉得有了花15万开加盟店,还不如我自己去成都荷花池拿货,开一家童装店,只需要五万块左右就可以开下来。”</p>

2001年的雅市,加盟店还是一个新鲜事物,这里百分之九十五的店铺都是自己拿货,而且这里的人思想比较保守,觉得店铺还没有开就要交几万块钱的加盟费,实在不能理解。</p>

“是啊,15万不是一个小数目,开加盟店投资大,风险大,我觉得开餐饮店不容易亏本,毕竟一日三餐都离不开吃。”陈志国也认为把15万一起投资加盟店,觉得风险太大,还不如自己拿货,省去加盟费。</p>

虽然有了陈枫的10万块钱,加上刘群买断工龄的2万,以及东拼西凑也可以拿出十五万,但是一旦亏了,生活一下子就倒退到解放前。</p>

“开餐饮做吃的虽然不容易亏本,但是也不容易赚大钱,而都是赚的辛苦钱,还不如打工!”对于父亲开餐饮点的想法,陈枫直接否定,他拿出十万块出来给母亲创业,目的就是改变家里经济情况,让父母不那么操心和辛苦。</p>

餐饮店因为其特殊性,虽然不容易亏本,但是父母开的餐饮店自然非常普通大众化的餐饮,这类餐饮店赚的就是辛苦钱,搞常规的餐饮店是非常辛苦的,陈枫自然不愿意母亲如此辛苦。</p>

“钱在黄柏树,不苦哪里来!”陈志国反驳道。</p>

在陈志国这辈人的眼中,想要赚钱,都需要脚踏实地,辛辛苦苦,没有捷径可走。</p>

对于陈志国这种根深蒂固的想法,陈枫没有辩解,因为知道在辩解都是无用,因为辩解解决不了任何事情,陈枫就装着没听到,转头看向母亲说道:“就目前来看,开童装店还是有一定市场,但是随着以后,自己拿货开店,越来越困难,慢慢都会是品牌的天下!”</p>

的确,随着经济的发展,市场的成熟,竞争的加剧,自己拿货开店越来越没有优势,反而品牌连锁会凭借口碑和先进的管理慢慢主导市场,正如一句曾经风靡全国的广告语——相信品牌的力量。</p>

当然,即使自己拿货能够长久赚钱,陈枫也不愿意母亲去做。</p>

因为自己去省城批发市场拿货,实在太辛苦了,也太操心,根本和加盟店没有可比性,加盟店在公司网站选货,直接物流发货,根本不用自己凌晨一两点钟出发到省城,就像打仗一样选货既费事又辛苦。</p>

“那可以开一家77裤业啊,只需要七万就可以开下来,而且店面要求也没有那么严格。”刘群点了点头,也认可自家儿子的观点,觉得以后是品牌的天下,不过又觉得花十五加盟李宁太贵了。</p>

77裤业,也是一种加盟品牌,就是店里面的裤子,全部77元一条,不讲价,质量也有保证,类似于77裤业的还有66、88、99裤业。</p>

那个时候,在三线以下的城市,这种品牌的连锁非常有市场,一来价格定位合理,二来算是加盟品牌,质量和售后都有保证。</p>

在陈枫的印象中,在雅市的步行街,就有一家77裤业,主打裤子,男左女右格局,左边是男裤,右边是女款,生意非常火爆。</p>

刘群也去了解过类似于77裤业的加盟店,这类裤子批发价只有四折,也就是卖一条77元的裤子,毛利润便有46元,一个雇佣2人的店铺,一天只需要卖两条裤子,完全就可以够所有的开销,卖第三条裤子就纯赚。</p>

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